FREE Delivery on orders over £30. Get 10% OFF when you sign up to our emails

Baby Buggy

No products in the baby buggy.

Home / Privacy policy

Privacy policy


At Zapf Creation (UK) Limited, we respect your personal data. This Fair Processing Notice explains how we will use your personal data when you are a customer.

Our contact details

Our head office address is:
Regent Business Park
50 Presley Way
Milton Keynes

The person with responsibility for Data Protection is Kristy Gouldsmith and she can be contacted by email at

What personal data do we collect about you?  How will we use that personal data? What is our legal basis for processing your data?

At Zapf Creation (UK) Limited, we value each and every one of our customers and we take your data privacy very seriously.  The following sections outline what data we process:

  1. Account

In order for you to create an account, we need your name and email address. This data is only used to create an account for you.  You consent to create an account with us when you put in your details. Once you have created an account, we are permitted to send you marketing information under the legal basis of legitimate interest. You can opt out of receiving our marketing emails at any time.

  1. Purchases and Delivery

When you purchase something through our website, your payment data are sent directly to our payment handler (Stripe) and your delivery details are sent directly to our delivery partners.  We don’t ever handle your payment card details.  Stripe is a data controller for all of the personal data that you input when paying for an item. Stripe’s Privacy Notice can be found here:

We keep a copy of your delivery data to ensure we can find your details in the case of an issue. We also share this with our customer management partner and this is a legitimate interest for us.

For billing, we require your first name, last name, address, phone and email. For an alternative shipping address, we require the first name, last name and address.

We process your personal data for a purchase and delivery because we have a contract with you.

Once you have put an item into your basket or purchased an item, we are permitted to send you marketing information under the legal basis of legitimate interest. You can opt out of receiving our marketing emails at any time.

  1. Contact Us

When you fill out our Contact Us form, we will need your name, email, phone number and a message in order to reply to you.

  1. Social Media

Any photos submitted by you will only be shared with your consent on our website and on social media, including Instagram, Facebook, Twitter and Pinterest. Photos will be shared on all of our digital media both in the UK and around the world.

  1. Marketing

We will send you marketing information if you have opened an account with us or purchased a product and our legal basis for doing so is legitimate interest.

You can also choose to receive marketing from us by signing up to receive it with your email address.

If you unsubscribe from any emails, we will keep your email address in a suppression list for five years so that we don’t email you again by accident. This is a legitimate interest for us.

Do we use any automated decision making?

We do not use any automated decision making.

Who do we share your personal data with?

We share your data with:

  • Our software providers, (eg our CRM provider)
  • Our delivery partners
  • Our customer management partners
  • Stripe
  • Social media platforms
  • Email platforms

Do we transfer your personal data outside of the UK?

Our head office is in Germany and customer data is transferred there for administrative purposes. This is a legitimate interest for us as an international business.

We use Standard Contractual Clauses as the data transfer safeguard.  Standard Contractual Clauses were drafted by the EU Commission are lawful data transfer safeguard.

How long do we keep your personal data for?

We will hold your data for seven years for HMRC purposes, if you have purchased an item from us.

We will delete your account data if you have not made a purchase in the last five years.

We review our email marketing lists on a regular basis and will move your email to a suppression list if we see that you are no longer opening our emails.  Having your email on a suppression list means that we won’t email you again by accident. We will keep you on our suppression list for five years and then delete your email.

If you chose to submit a photo to our social media, we will hold it in our photo archive and then delete it after two years.

Your rights as a data subject

You have rights in respect of our processing of your personal data which are:

  • To access to your personal data and information about our processing of it.  You also have the right to request a copy of your personal data (but we may need to remove information about other people).
  • To rectify incorrect personal data that we are processing.
  • To request that we erase your personal data if:
    • we no longer need it;
    • if we are processing your personal data by consent and you withdraw that consent;
    • if we no longer have a legitimate ground to process your personal data; or
    • we are processing your personal data unlawfully
  • To object to our processing if it is by legitimate interest.
  • To restrict our processing if it was by legitimate interest.
  • To request that your personal data be transferred from us to another company if we were processing your data under a contract or with your consent and the processing is carried out automated means.

If you want to exercise any of these rights, please contact us.