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Home / Baby Born / BABY born’s latest adventure: Our new website

BABY born’s latest adventure: Our new website

At BABY born, we know you love our products – you tell us so! But we wanted to make absolutely sure that BABY born customers can find products and information easily, navigate content quickly and complete the purchase process without hassle. The result is a brand-new website that puts you, the user, at the heart of it!

Let us show you around and explain what’s new and how you can get the best out of it. 

BABY born has gone mobile-first

That means our website is now fully responsive with mobile devices, while still delivering a rich desktop experience. We know our target audience likes to browse BABY born products while on the move in and amongst a busy lifestyle – so we’ve made it even easier for you to shop and consume content. It’s now a simpler process and streamlined navigation to access the full range of dolls, clothing and accessories. We’ve prioritised clear call-to-action buttons and points of focus, as well as a hassle-free checkout process. In terms of the site’s design, we’ve made sure to keep colours and text under control, remained consistent and avoided visual clutter – all while keeping the familiarity of the BABY born brand. Using current packaging, we collated elements of its design to reflect the brand across the web platform. What’s more, we’ve placed emphasis on stunning imagery across the site to better depict our products and create visually striking design throughout. The result of the overhaul is one brand hub of easily accessible, detailed product information and inspirational content to support retailers and aid user experience and purchase decisions. 

Inspiring adventure through content 

Get play inspiration, toy industry insight and up-to-date product news when you access our regularly updated blog content. It’s here where you’ll find BABY born news, views and play cues! You can also find detailed information about each doll and its features in our Meet the Dolls section. 

Adventure on over to BABY born social

What do you think about our new-look website? We’d love to hear from you – head over to Facebook and tell us your thoughts. You can also follow us on Instagram to keep up to date with everything BABY born!