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Baby Buggy

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Welcome to Baby Annabell’s world

Baby Annabell is the UK’s most-loved nurturing doll brand for a reason. Each baby-like doll encourages new skills, empathy and the joy of imaginative parent-child roleplay. Our wide variety of soft-body dolls help children of all ages learn to care and communicate through the power of play.


Meet the dolls

Baby Annabell’s family grows with yours – with a realistic doll for each stage of your child’s development. Discover Baby Annabell’s world from day one – Baby Annabell For Babies is smaller, softer and twice as cute. For mini nurturers aged one above, My First Baby Annabell and Little Annabell dolls close their eyes for sleepy snuggles.

Meanwhile, little ones can cuddle, feed, dress and style Baby Annabell interactive dolls from age three. Each feature teaches a different way of nurturing, from feeding and soothing to rocking to sleep.


Discover Annabell for every age

Discover an ever-growing range of stylish clothes and accessories, created especially for Baby Annabell. From breakfast until bedtime, and all the exciting activities in between, little ones love spending the day in Baby Annabell’s world. Baby Annabell mimics patterns of feeding, sleeping and nurturing helping your loving doll parent settle into a routine.

Children love imaginative roleplay.

Children love dress-up doll fun.

Children love to care.


Inspire me with play